Creating an appealing website is great, but if people don't find it, it's not helping your business. In this introductory class learn what your website needs to draw traffic and show up in search results. Websites don't rank on Google, pages and posts do, so you have to create them right. Learn about keyword research and strategy, and how to optimize content for search engines. Explore what you need to do to make your site friendly for Google and users. Find out about crawlability, schema, site speed, SSL certificates, and more. Whether you manage your own website or outsource the work, it is crucial that you understand the basics of SEO. James Koene is an SEO professional who has worked with Fortune 500 ecommerce companies and small businesses. He has worked as an SEO analyst for Foot Locker, working on websites like Footlocker.com, Eastbay.com and Champs.com. He now works at Merge, an agency located in Denver. At the end of the presentation, there will be an example of an SEO audit. An SEO audit checks how well a site performs in search results and shows what steps need to be taken to improve rankings. NOTE: This course will be presented via Google Hangout. Register now and then prior to class the instructor will send you the link to attend. Look for an email with "CFU online class" in the subject line. Good internet connection and a laptop or device with camera and mic is needed.

Class time is in MT. This course will be presented via Google Hangout. The day before class you will receive an email with the link that you'll use to attend the meeting. You don't need to have a gmail account to attend the meeting, but you will need to use the Chrome Browser. Once you've opened the link, you will fill in your name and your instructor will invite you into the meeting. Make sure that you have a good internet connection and a laptop or tablet with a camera and microphone.

Fee Breakdown

Category	Description	Amount
Course Fee (Basic)	Non-Member	$ 56.00