Course Code: 3208BF
Dates: January 15, 2022
Meets: One Sat., 10AM-12N 01/15 (MT)
Location: Via Zoom
Save $12.00 with a CFU Membership
Why do some brands have such loyal followers while others fade away? How does one develop a strong brand? While branding is both an art and a science, there are key concepts and practices that can increase your chances of success as you build your brand. This course will cover theories and techniques of branding, steps to building brands, strategies for brand guidelines, ways of using images, text and colors to create your brand, and methods to measure brand equity. Lori Poole has been practicing and teaching public relations and communication techniques for decades. She has also worked with corporations, non-profits and individuals in building their brands, as well as teaching design courses and creative skills for tapping into those areas of the business and professional world.
NOTE: This course will be offered via Zoom. Register now and then prior to class the instructor will send you the link to attend. Look for an email with "CFU online class" in the subject line. Good internet connection and a laptop or device with camera and mic is needed.