Colorado Free University Course Listing and Online Registration

Branding Your Business: Building a Strategy to Develop a Distinct Brand Identity

Course Code: 3208BO

Dates: September 21, 2022

Meets: One Wed., 6:30-8:30PM 09/21 (MT)

Location: Colorado Free University in Lowry.

Non-Member: $51.00

Save $12.00 with a CFU Membership


Why do some brands have such loyal followers while others fade away? How does one develop a strong brand? While branding is both an art and a science, there are key concepts and practices that can increase your chances of success as you build your brand. This course will cover theories and techniques of branding, steps to building brands, strategies for brand guidelines, ways of using images, text and colors to create your brand, and methods to measure brand equity. Lori Poole has been practicing and teaching public relations and communication techniques for decades. She has also worked with corporations, nonprofits and individuals in building their brands, as well as teaching design courses and creative skills for tapping into those areas of the business and professional world.

Fee: $51.00

Save $12.00 with a CFU Membership

Colorado Free University in Lowry.

CFU is at 7653 E 1st Pl. Denver, CO 80230 (NE corner of Red Cross Way & 1st Pl). From 1st Ave and Quebec St, head east on 1st Ave to the stop sign at Roslyn St. Make a left on Roslyn and then a quick right on 1st Pl, heading east 2.5 blocks (past Red Cross Way) as the parking lot is on the east side of the building. Turn left into the parking lot, once in the lot we are on your left in the 2-story light tan brick building with red tiled roof. If you hit Spruce Street you've gone too far.


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