Why do some brands have such loyal followers while others fade away? How does one develop a strong brand? While branding is both an art and a science, there are key concepts and practices that can increase your chances of success as you build your brand. This course will cover theories and techniques of branding, steps to building brands, strategies for brand guidelines, ways of using images, text and colors to create your brand, and methods to measure brand equity. Lori Poole has been practicing and teaching public relations and communication techniques for decades. She has also worked with corporations, nonprofits and individuals in building their brands, as well as teaching design courses and creative skills for tapping into those areas of the business and professional world.

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