Colorado Free University Course Listing and Online Registration

Branding Your Business: Building a Strategy to Develop a Distinct Brand Identity (Online)

Course Code: 3208BQ

Dates: November 7, 2022

Meets: One Mon., 6:30-8:30PM 11/07 (MT)

Location: Via Zoom

Non-Member: $51.00

Save $12.00 with a CFU Membership

OR

Why do some brands have such loyal followers while others fade away? How does one develop a strong brand? While branding is both an art and a science, there are key concepts and practices that can increase your chances of success as you build your brand. This course will cover theories and techniques of branding, steps to building brands, strategies for brand guidelines, ways of using images, text and colors to create your brand, and methods to measure brand equity. Lori Poole has been practicing and teaching public relations and communication techniques for decades. She has also worked with corporations, non-profits and individuals in building their brands, as well as teaching design courses and creative skills for tapping into those areas of the business and professional world.

 NOTE: This course will be offered via Zoom. Register now and then prior to class the instructor will send you the link to attend. Look for an email with "CFU online class" in the subject line. Good internet connection and a laptop or device with camera and mic is needed.

Notes:

Class time is in MT. Good internet connection and a laptop or device with camera and mic is needed. You should download Zoom in advance of class it is free to install, https://zoom.us/download. Look for an email from your instructor with the subject line CFU Zoom class for the link. Be ready to log on and join the meeting 5-10 minutes prior to the class start time so you will be ready when class begins. If you have trouble using the link, just go to Zoom.us, click "Join a Meeting" and enter the meeting ID provided in the instructor's email.
Fee: $51.00

Save $12.00 with a CFU Membership

Via Zoom

Good internet connection and a laptop or device with camera and mic is needed. We recommend downloading Zoom in advance, although you do not have to download it to access your class. Look for an email from your instructor about the day prior to class. Be ready to log on and join the meeting 5-10 minutes prior to the class start time so you will be ready when class begins. If you have trouble using the link, just go to Zoom.us, click "Join a Meeting" and enter the meeting ID provided in the instructor's email. Link to download: https://zoom.us/download.

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