Google Analytics is an amazing tool that generates detailed statistics about a website's traffic and traffic sources, and measures conversions and sales. The data it provides can be overwhelming, but in this class we will cover the basics to make sure you know which statistics you should be keeping track of to measure your sales and marketing dollars. Also, we will go over the statistics that can help you increase your sales. Michael Booker currently manages all of the online marketing for Applejack Liquors. He has managed design/development projects in all sorts of environments but launching search and social campaigns are what get him up in the morning. NOTE: This class will be offered virtually using join.me. Instructor will send the link for the meeting prior to class.

Class time is MT. This course will be offered using join.me. Once you are registered, prior to class the instructor will send you the link to attend the class. Good internet connection and a laptop or device with camera and mic is needed. Be ready to log on and join the meeting 5-10 minutes prior to the class start time.