You know that email marketing can be effective, but you aren’t sure how to maximize the benefit. In this class, we’ll talk about the available tools such as Mail Chimp and Constant Contact and discuss how to get subscribers and manage your subscriber lists. Find out how to use your metrics to do more of what works and less of what doesn’t. We’ll focus on how to compose emails that get read by looking at subject lines, headlines, templates, the body of the email, and more. You’ll even practice writing emails that you can take away as examples.Deb Schaffer, PMP, is a certified project management professional and a six-sigma black belt. She spent 10 years teaching technical software classes for local software companies before focusing on projects. Today, she helps companies create and run email campaigns and writes blog posts, whitepapers, case studies, and other marketing content. NOTE: This course will be offered via Google Meet. Register now and then the day before class the instructor will send you the link to attend. Look for an email with "CFU Zoom class: Successful Email Marketing" in the subject line. A good internet connection and a computer or device with a camera and mic are needed.

Class time is in MT. This course will be presented via Google Meet. The day before class you will receive an email with the link that you'll use to attend the meeting. You can use any browser to access the meeting, no download required. Once you've opened the link, you will be prompted to enter the meeting code or name. Make sure that you have a good internet connection and a laptop or tablet with a camera and microphone. Make sure that you have a good internet connection and a laptop or tablet with a camera and microphone. Be ready to log on and join the meeting 5-10 minutes prior to the class start time so you will be ready when class begins.