Learn the strategic marketing mix used by successful businesses to grow their bottom line no matter the state of the economy. Businesses that strategically plan their marketing and then consistently execute their plan are the businesses that prosper! Business owners and marketers with limited time must make the most of every networking event and social media campaign. In this hands-on workshop, you will learn not only how to choose marketing activities that make sense for your business and develop your own marketing calendar, but also how to create an editorial calendar to support and promote those activities. As founder and CEO of Social Savvy Geek, LLC, Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals.

NOTE: This course will be offered via Zoom. Register now and then prior to class the instructor will send you the link to attend. Look for an email with "CFU Zoom class" in the subject line. Good internet connection and a laptop or device with camera and mic is needed.

$15 student buys materials. Materials needed for class: Full sized/blotter sized desk calendar. The ones with the "At a Glance" planning feature are ideal because they have tiny little previews of each month on the top. Post-it notes (2x2 squares in 4 colors). Post-t brand stick the best. Colored Sharpies (any colors and thickness. Yellow highlighter. Add-ons to make it fun (e.g.as stickers, sparkly pens etc.) Class time is in MT. Good internet connection and a laptop or device with camera and mic is needed. You should download Zoom in advance of class it is free to install, https://zoom.us/download. Look for an email from your instructor with the subject line CFU Zoom class for the link. Be ready to log on and join the meeting 5-10 minutes prior to the class start time so you will be ready when class begins. If you have trouble using the link, just go to Zoom.us, click "Join a Meeting" and enter the meeting ID provided in the instructor's email.